Business & Art of Lifestyle Marketing

Wine Tourism Equals Big Profit

11/22/2011
Napa Valley, Calif.—North America’s first Wine Tourism Conference last week was snugly sandwiched between the first Napa Valley Film Festival and the first Flavor Napa Valley culinary festival, two prime examples of wine country touristic possibilities. The sold-out two-day conference attracted representatives from wineries across North America as well as tourism organizations, service providers and others interested in the topic.

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